In the mid-sixties, with the Green Revolution triggering large-scale tractor usage, there was a need for the country to build sufficient indigenous capacity to meet this growing demand.

In 1965, the Central Mechanical Engineering Research Institute (CMERI), Durgapur initiated design and development of Swaraj Tractor based on indigenous know how. That is how the idea for development of what was to become Swaraj was initiated. The first prototype was ready in May 1967 and by April 1970, field experience of over 1,500 hours had been gained. At that point, it was decided to christen a name for the product – signifying Indian, easy to pronounce and signifying power and grace. The name `Swaraj', was approved by the then Prime Minister, Mrs Indira Gandhi.

In 1970, the Government of Punjab acquired the Swaraj tractor's design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name of Swaraj. In 2007, Mahindra & Mahindra Ltd. acquired majority stake in PTL, and in Feb 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.

Swaraj has become synonymous with tractors that are powerful and reliable because of their long term expertise in delivering such products consistently. We have been manufacturing tractors that serve the need of our buyers in agricultural as well as commercial operations. Our product range starting from a 22 HP category tractor to a 72 HP category tractor straddles every HP category requirement of our customers.

The brand enjoys a strong equity in the market and commands a market share of close to 12%. The brand is known for producing tractors that are powerful and reliable. Presently, there are more than 7,00,000 satisfied customers of Swaraj in the country. Swaraj tractors are also exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia, Zimbabwe, Zambia, Tanzania and the USA.

1970 Establishment of PTL for making Swaraj brand of tractors     1974 Commercial production started with 2 models: 724 FE & 735 FE     1980 Swaraj 8100, India’s first self-propelled combine harvester launched     1983 Swaraj 855 launched in the 50 hp category     1995 Establish of the 2nd plant for manufacturing Swaraj tractors in Chhaparchhedi     1999 Launch of Swaraj 744     2002 Cummulative sales of Swaraj tractors (till date) touches 5,00,000     2007 Swaraj 724 FE Orchard and Swaraj 978 launched     2007 M&M (the leaders in domestic tractor industry) acquires majority stake in PTL     2009 Merger of PTL into M&M and subsequent transformation as the Swaraj Division of Mahindra & Mahindra Ltd.     2009 Launch of 735 XM – the first of the XM series of models